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3 Quick Tips to Build A Targeted Email List
By Anthony D. Smith | May 1, 2009
What would it be like to make money on demand? Imagine if you could send an email, see money automatically form a mambo line into your bank account, and laugh all the way from home 
If you use the simple tips I’m about to share with you on how to build a targeted email list this imaginary lifestlye can be your reality. Here are three tips to build a targeted email list that gets the clicks and turns them into profits.
Tip #1 – Cultivate a Strong Relationship With Your List
Your relationship with your email list is where your fortune is. Relationships are what drives clicks and clicks are what drives sales.
Nurture your subscribers so they become more responsive to your messages. Send them free info in the form of reports, articles, audios and videos. Give away lots of valuable content. You can do this easily by sending your subscribers blog updates as long as you publish regularly (and you should). In the process, weave in promotional messages that speak directly to your target group of subscribers.
Connecting with your list members from the very beginning and keeping that connection is the great master key to building a targeted email list from the get-go for long term success.
Tip #2 – Follow-Up with Your List Regularly
Relationships are only built through communication. You can’t have a relationship when there is no communication. This is why you must deliver valuable free content to your list members on a regular basis.
Does your email list know your publishing schedule or are you a hit and miss kind of publisher? Making it known what your publishing schedule is and sticking to it creates a level of expectancy within your list members. This is what you want. You’ll create a much better bond with your list.
Follow-up with your list consistently and they will be kept at the edge of their seat looking forward to your next email announcement.
Tip #3 – Condition Your Email List to Get Clicks
You want your list members to click on your promotional links. This is the big purpose of your email list in the first place. The only way to condition your list members to click on the links in your promotional messages is to get them to click on the links in your non-promotional messages. The conditioning starts with your very first email.
The moment they opt-in to your email list and you send them a thank you message along with their free bonus for subscribing should be the moment they click on one of your website links. Don’t give them the download link directly. Instead, give them a link to your thank you page and they can download their free gift from there.
When you have an article for them to read post it on your website first and then give them the website link where the article can be read. Sure, it’s okay to include an excerpt of the content but don’t give the whole enchilada all at once. Make them click for it.
This is a habit you must condition your list members to develop. Soon, they’ll begin skimming their messages just to find the website links you want them to click on. That’s how you know they’re really targeted.
So, what’s the best route for you to take right now? It’s easy. Take action!
Use the tips discussed immediately. Go back and edit your email follow-up sequences if you have to. Put them to work in your email list building efforts and watch them pay off. Remember, these are the three secrets to truly building a targeted email list so use them religiously.
Topics: Email List Building | No Comments »